How to Choose the Right Makeup for Your Skin Tone

1. Introduction: Why Shade Matching Matters More Than Ever

Walk into any UK chemist or beauty retailer, and you’re met with walls of foundations, concealers and powders all promising flawless, filter-like skin. Yet many people still feel that makeup never quite looks right: foundation turns orange, lipstick makes them look tired, or bronzer sits in a harsh stripe. The missing link is usually not skill; it’s choosing the Right Makeup for Skin Tone.

The UK beauty and personal care sector is big business. The latest Value of Beauty report from the British Beauty Council shows the industry contributed around £27.2 billion to UK GDP in 2023, with a direct contribution of £13.5 billion – roughly 0.5% of the entire UK economy. BeautyMatter+4britishbeautycouncil.com+4Cosmetics Business+4 A 2025 update found that the sector’s total contribution rose to £30.4 billion in 2024, growing four times faster than the wider economy. Professional Beauty+2Global Cosmetics News+2

At the same time, the UK cosmetics market itself is expanding, with recent analyses estimating its value at around £10–11 billion in 2024 and projecting steady growth through to 2033. fortunebusinessinsights.com+3Deep Market Insights+3CTPA+3 This growth is driven by social media, online reviews and a rising demand for personalised and inclusive products – especially foundation and base makeup that actually match real people’s skin.

With so many of us wearing makeup so often, getting the Right Makeup for Skin Tone is about more than aesthetics; it affects confidence, comfort and value for money. This guide will walk you through:

• How skin tone and undertone work (including UK dermatology frameworks)
• What the data says about inclusive shade ranges and personalised shade-finding technology
• Step-by-step methods to identify your undertone and choose flattering shades
• Ingredient safety, UK cosmetic regulations and skin-health considerations
• Sustainable, cost-effective ways to build a shade-accurate makeup wardrobe, including how Stomart can help

2. Market Context & Key Statistics: The Shift Towards Personalised Shades

2.1 2024–2025 Market Overview and Growth Trends

Recent reports from the British Beauty Council and partners such as Oxford Economics show the UK beauty and personal care industry has become a powerful economic pillar:

• Total GDP contribution of £27.2 billion in 2023, up 11% from 2022. Tones of Beauty+5britishbeautycouncil.com+5BeautyMatter+5
• Direct contribution of £13.5 billion, with the rest coming from supply chain and employee spending. Cosmetics Business+2marks-clerk.com+2
• In 2024, total contribution is estimated at around £30.4 billion, with consumer spending on personal care reaching over £32 billion. TheIndustry.beauty+3Professional Beauty+3Global Cosmetics News+3

Analysts at Deep Market Insights, Fortune Business Insights and other market intelligence firms estimate that the wider UK beauty and personal care products market – encompassing skincare, haircare and colour cosmetics – was worth around US$28–30 billion (roughly £23–24 billion) in 2024, with a projected CAGR of about 4–6% into the next decade. Deep Market Insights+2COSMESURE+2

This means more brands, more formulas, and more shades than ever – but also more complexity for consumers trying to find the Right Makeup for Skin Tone.

2.2 Consumer Behaviour and Demand for Inclusive Shades

National surveys tracking beauty spending highlight that:

• Many UK consumers are trading up to “premium” colour cosmetics, particularly foundation and concealer, where shade accuracy and texture matter most.Singulier+1
• Social media and TikTok trends have created huge demand spikes for certain products – but not always with good shade-matching advice, which can leave shoppers with drawers full of nearly-right foundations.

At the same time, there’s a strong push for shade inclusivity. Industry articles and economic reviews note how historically under-served medium, deep and very deep skin tones are now a clear commercial focus, challenging brands to produce wider, more nuanced shade ranges that truly support consumers searching for the Right Makeup for Skin Tone.BeautyMatter+2Tones of Beauty+2

2.3 Technology and Innovation Shaping the Right Makeup for Skin Tone

Technological advances are reshaping how people choose the Right Makeup for Skin Tone:

• App-based shade finders that scan your face and recommend specific shades
• Colour-adjusting foundations and CC creams that adapt to a range of tones
• Virtual try-on tools using augmented reality to preview lipstick, blush and eyeshadow

These tools sit alongside more traditional methods – in-store swatching, beauty counter consultations and sample cards – to help shoppers make more confident choices.

3. Key Considerations Before Choosing the Right Makeup for Skin Tone

3.1 Skin Health, Safety and UK Regulations

Every cosmetic sold to consumers in Great Britain must comply with strict safety rules under Regulation (EC) 1223/2009, as implemented by the Cosmetic Products Enforcement Regulations 2013 - guidance on GOV.UK, the Office for Product Safety and Standards and the Business Companion cosmetic products guide outlines the responsibilities of “Responsible Persons” (usually the brand or importer), including safety assessments, correct labelling and notification procedures. GOV.UK+5GOV.UK+5Legislation.gov.uk+5

Despite this framework, allergic reactions still occur. Reviews in dermatology journals show that fragrances and preservatives remain the most common cosmetic allergens, with patch-testing studies reporting fragrance mix sensitivity in around 10% of eczema patients and 1.7–4% of the general population. Medical Journals Sweden+6ScienceDirect+6PubMed+6

What this means for you:

• If you have a history of eczema, rosacea or “sensitive skin”, it’s worth favouring products labelled fragrance-free or designed for sensitive skin.
• Always patch test new foundations and concealers along the jawline or behind the ear 24 hours before full use.
• Treat “natural” claims with caution – allergens can be plant-derived as well as synthetic.

3.2 Skin Tone vs Undertone: The Foundation of Shade Matching

To choose the Right Makeup for Skin Tone you need to understand:

• Skin tone (depth): How light or deep your skin appears.
• Undertone: The subtle colour beneath the surface – cool (pink/rosy), warm (golden/yellow/peach), neutral (in-between) or olive (a mix with slight greenish cast).

UK dermatology departments often still reference the Fitzpatrick skin type scale (Types I–VI) when discussing sun response – from very fair skin that always burns (Type I) to very dark skin that rarely burns (Type VI). Although originally created for phototherapy, many clinicians still use it when discussing sun protection and cosmetic choices.Aneurin Bevan University Health Board+2Cancer Research UK+2

Your undertone doesn’t change with tanning; it’s relatively stable across seasons. Getting this right is the most important step in finding the Right Makeup for Skin Tone.

3.3 Sun Behaviour, Skin Type and Protection

According to Cancer Research UK’s “Sun, UV and cancer” guidance and NHS sunscreen and sun safety advice, everyone – regardless of skin tone – should use broad-spectrum SPF 30 or higher with a good UVA rating, alongside shade and protective clothing.HSE+5Cancer Research UK+5Cancer Research UK+5

SPF in foundation or tinted moisturiser is a helpful bonus, but dermatology and charity guidance stress that it should supplement rather than replace a dedicated sunscreen because most people don’t apply foundation thickly enough to reach the labelled protection.HSE+5Cancer Research UK+5Cancer Research UK+5

Therefore, when choosing the Right Makeup for Skin Tone, look for:

• A separate everyday SPF following UK guidance
• Base products that sit comfortably over sunscreen without pilling or patchiness
• Shades that don’t turn grey over your SPF layer

3.4 Lifestyle, Lighting and Occasion

Think about:

• Everyday vs special occasion – sheer tinted moisturisers for school runs; fuller-coverage foundations or long-wear formulas for events.
• Lighting – office fluorescent lighting, Zoom calls, outdoor sunlight and evening indoor lighting each reveal colour differently; testing in daylight is crucial.
• Time and skill – if you rarely have more than five minutes, a multi-use stick or tinted moisturiser may be a better Right Makeup for Skin Tone strategy than complex contour kits.

4. Types of Makeup Products to Get the Right Makeup for Skin Tone

4.1 Foundations and Skin Tints

• Liquid foundation – typically offers flexible coverage (sheer to full); widely available in diverse shade ranges.
• Stick and cream foundation – convenient for travel and targeted coverage; often popular for normal to dry skin.
• Tinted moisturisers and skin tints – lighter coverage and a more forgiving match; good starter products when exploring the Right Makeup for Skin Tone.
• Colour-adjusting foundations and CC creams – formulas designed to blend to a range of tones, helpful for in-between undertones or seasonal changes. Deep Market Insights+1

Pros and cons depend on skin type, finish preference (matte, natural, dewy) and coverage needed.

4.2 Concealers

Concealers come in:

• Brightening shades for under the eyes (slightly lighter than your foundation)
• Spot-concealing shades that match your foundation exactly
• Colour correctors (peach, orange, green, lavender) to neutralise discolouration before applying skin-tone products

Choosing the Right Makeup for Skin Tone means matching the concealer undertone, too; a cool-toned concealer on warm skin can look chalky.

4.3 Powders, Bronzers and Highlighters

• Setting powders – translucent or tinted; tinted options should align with your foundation shade to avoid ashiness or dark patches.
• Bronzers – usually warm, but very orange bronzers on cool skin can look unnatural. Medium skin often suits golden or red-brown bronzers; deeper tones may need more red or neutral-brown pigments.
• Highlighters – champagne or rose gold for fair to medium tones; copper, bronze or golden highlighters for deeper tones.

4.4 Blushes

Shade families:

• Cool pinks and mauves flatter cool undertones.
• Peaches and warm corals complement warm skin.
• Berry and terracotta tones look beautiful across medium to deep skin tones, depending on depth and undertone.

4.5 Eye and Lip Colours

Eyeshadows and lipsticks can be experimental, but some general patterns:

• Cool undertones – suit taupe, grey, cool browns, plums, blue-based reds and pinks.
• Warm undertones – glow in gold, copper, warm browns, peach, coral and brick reds.
• Neutral/olive – can wear most shades; balance is key.

5. Step-by-Step Shade Selection Guide/Buyer’s Checklist

5.1 Step 1: Identify Your Undertone

Try several undertone tests together rather than relying on just one.

5.1.1 Vein Test

Look at the veins on the inside of your wrist or neck in natural daylight:

• Bluish or purple veins → likely cool undertone
• Greenish veins → likely warm undertone
• Difficult to tell / mix of both → neutral or olive

5.1.2 Jewellery and Clothing Test

• Silver jewellery and jewel tones (sapphire, emerald, fuchsia) flattering → often cool
• Gold jewellery and warm earthy tones (mustard, rust, khaki) flattering → often warm
• Both suit you → neutral

5.1.3 White vs Cream Test

Hold a white T-shirt and an off-white/cream fabric near your face:

• You look brighter in stark white → usually cool
• You look healthier in cream or ivory → usually warm

5.2 Step 2: Narrow Your Shade Range

Once you know your undertone and approximate depth (very fair to very deep), use online shade finder tools, brand charts or in-store testers to shortlist 2–3 shades.

5.3 Step 3: Test on the Jawline in Daylight

• Apply stripes of each candidate shade along your jawline and slightly onto your neck.
• Step outside or stand by a window; indoor artificial lighting can distort colour.
• The best Right Makeup for Skin Tone will seem to disappear into your skin rather than sitting obviously lighter or darker.

5.4 Step 4: Wear-Test for Oxidation and Longevity

Many foundations darken slightly as they mix with oxidised oil on the skin:

• Leave your chosen shade on for at least 15–20 minutes before deciding.
• Check again after a few hours if possible – does it still blend, or has it turned orange/grey?

5.5 Step 5: Build a Capsule Makeup Wardrobe

To keep things affordable while still nailing the Right Makeup for Skin Tone, build a core kit:

• 1–2 base products (everyday and occasion) in well-matched shades
• One spot-concealing shade and one under-eye brightening shade
• One blush, one bronzer and one highlighter that suit your undertone
• 2–3 lip colours for daytime, evening and bold looks

Stomart’s beauty and accessories selection can help you assemble tools (sponges, brushes, mirrors, organisers) that make using your well-matched shades easier day-to-day.

5.6 Quick Undertone & Shade Reference Table

Skin Depth	Likely Undertone Options	Foundation Shade Tips	Blush/Bronzer Ideas
Very fair	Cool / Neutral	Look for “porcelain”, “fair cool”, avoid yellow-heavy tones	Cool pink blush, soft taupe contour
Fair–light	Cool / Warm / Neutral	“Light”, “light neutral”, test carefully for pink vs yellow	Rose, peach or soft coral; light golden bronzer
Medium–tan	Warm / Neutral / Olive	“Medium warm”, “tan neutral”, consider olive-specific lines	Peach, terracotta, apricot; golden or red-brown bronzer
Deep	Warm / Neutral / Red	Seek brands with extended deep ranges and red/golden options	Berry, brick, deep coral; rich chocolate or red-brown bronzer
Very deep	Warm / Neutral	Look for “espresso”, “deep neutral” with strong pigment	Deep berry and wine, copper highlighter, red-brown bronzer

 

6. Design, Styling and Integration with Your Overall Look

6.1 Matching Makeup with Hair, Eyes and Clothing

The Right Makeup for Skin Tone also plays with your hair colour, eye colour and outfit:

• Dark hair with fair skin can handle stronger contrast (winged liner, bold lips).
• Lighter hair and medium skin might look harmonious in softer, blended tones.
• Green or hazel eyes can pop with complementary plums and bronzes; brown eyes are versatile and suit many palettes.

6.2 Balancing Statement Features

To keep looks polished:

• If you choose a strong lip (for example, a classic red matched to your undertone), keep your eyes softer.
• For dramatic eye looks (smoky eyes, bold liner), opt for more neutral lips.

This balance showcases the Right Makeup for Skin Tone without overwhelming your features.

A woman with olive skin and green eyes sits at a dressing table, trying on a warm red lipstick in front of a round mirror while wearing a simple black top that lets the colour and her skin tone stand out.

6.3 Common Design Mistakes

• Foundation matched to the back of the hand rather than the jawline.
• Using bronzers that are too orange or too grey for your undertone.
• Applying the same blush depth on every skin tone – deeper complexions often need richer pigments to show true.
• Forgetting the neck and chest; if there is a large tone difference between face and body, adjust foundation depth or lightly bronze the neck.

7. Application, Safety and “Compliance” for Everyday Use

7.1 Understanding Labels and Ingredients

Guidance from GOV.UK, the Office for Product Safety and Standards, the Cosmetic, Toiletry and Perfumery Association (CTPA) and Business Companion explains how to interpret cosmetic labels – from ingredient lists and batch codes to PAO (“Period After Opening”) symbols. CTPA+6GOV.UK+6Legislation.gov.uk+6

When checking labels:

• Note fragrance terms such as “parfum” or specific essential oils if you’re sensitive.
• Keep an eye out for expiry symbols; surveys and incident reports suggest many people use cosmetics long after they should be discarded, increasing the risk of irritation and infection. Medical Journals Sweden+5Ovid+5ScienceDirect+5

7.2 When to DIY vs See a Professional

You can do most makeup matching yourself, but professional help is worth seeking if:

• You have a history of multiple allergic reactions or eczema.
• You’re completely unsure about undertone and want a baseline professional colour match.
• You’re preparing for events like weddings or photoshoots and need the most accurate Right Makeup for Skin Tone under flash photography.

UK makeup artists and beauty counters often use professional shade charts and lighting setups that can speed up the process.

7.3 Basic Hygiene and Skin Safety

To reduce irritation and breakouts:

• Wash brushes and sponges regularly (at least weekly for foundation tools).
• Avoid sharing liquid or cream products like mascara and lip gloss.
• Respect expiry dates; research suggests many people continue to use expired cosmetics, increasing the risk of side effects.

8. Maintenance, Troubleshooting and Getting the Most from Your Products

8.1 Routine Makeup Kit Maintenance

Once you’ve chosen the Right Makeup for Skin Tone, maintain it:

• Store products away from direct sunlight and extreme heat to preserve stability.
• Keep lids tightly closed to prevent drying and contamination.
• Periodically declutter: remove dried-out mascaras, separated foundations and shades that no longer work for your tone.

8.2 Common Problems and Fixes

The foundation looks too light:

• Add warmth with bronzer applied lightly to high points of the face.
• Mix a drop of deeper foundation or liquid bronzer into your base.

Foundation too dark or orange:

• Use a lighter, neutral concealer strategically in the centre of the face.
• In future, choose a cooler or more neutral undertone in the same depth.

Ashy or grey cast on deeper skin tones:

• Likely indicates a base that is too cool, too light or too high in titanium dioxide without balancing pigments.
• Prioritise brands with extended deep ranges and test in daylight.

8.3 Maximising Longevity and Performance

To help the Right Makeup for Skin Tone last all day:

• Prep with skincare suited to your skin type (hydrating for dry, oil-controlling for oily).
• Use a thin, even layer of foundation; building thin layers gives better wear than one thick coat.
• Set strategically with powder on oilier areas and/or setting spray for long events.

9. Sustainability, Environmental Impact and Cost of Ownership

9.1 The Environmental Cost of Beauty

The British Beauty Council’s Sustainable Beauty Coalition warns that only around 14% of beauty packaging makes it to a recycling plant, and just 9% is actually recycled; the rest ends up in landfill or incinerated. MYGroup+4britishbeautycouncil.com+4britishbeautycouncil.com+4 Some industry articles estimate that packaging accounts for around 70% of the sector’s waste. Professional Beauty+2britishbeautycouncil.com+2

Guides from organisations like the British Beauty Council, Vogue and Marie Claire encourage consumers to:

• Seek refillable packaging and take-back schemes.Vogue+5britishbeautycouncil.com+5britishbeautycouncil.com+5
• Avoid unnecessary duplicates that sit unused and then get binned.
• Recycle empties through brand or retailer programmes wherever possible.

9.2 Cost-per-Use: Making Smart Purchases

A well-matched foundation you love and finish is a better value than several cheaper bottles you never reach for. To keep costs sensible:

• Calculate cost per use: divide product price by approximate number of uses.
• Prioritise exact shade matching for base products, as these have the biggest impact on your look.
• Use multi-taskers – for example, a lipstick that doubles as cream blush – to extend the utility of your Right Makeup for Skin Tone choices.

Stomart’s curated beauty accessories and storage solutions help you organise products so you can see and use what you own, reducing waste and unnecessary repurchases.

9.3 Ethical and Inclusive Considerations

Many consumers now prefer brands that:

• Offer wide, balanced shade ranges across the spectrum
• Show swatches and models representing diverse ages, genders and ethnicities
• Engage in meaningful sustainability efforts, as highlighted in indices like the Vogue Business Beauty Index and features on eco-conscious beauty brands.Vogue+1

Inclusive shade ranges aren’t just a trend; they’re a practical requirement for everyone to find the Right Makeup for Skin Tone without mixing multiple products or compromising.

10. Real-World Case Studies and Scenarios

10.1 Case Study A: Busy Mum Finding a Five-Minute Base

Scenario:

Amelia, a busy mum in Manchester with light-medium warm skin, uses a heavy full-coverage foundation she bought online. In daylight it looks too yellow, and in photos it oxidises to a dull orange.

After reading guidance from NHS sun safety and Cancer Research UK about using SPF 30 and undertaking better daytime routines, she switches to a separate sunscreen and a lighter neutral foundation properly matched at a beauty counter.Aneurin Bevan University Health Board+3Cancer Research UK+3Cancer Research UK+3 Now her base looks natural, and she uses less product overall.

10.2 Case Study B: Teen with Acne-Prone Skin

Scenario:

Jay, a 17-year-old student with medium-deep cool skin and acne, uses a thick, fragranced foundation daily, which leads to irritation.

With advice from a pharmacist who references Business Companion cosmetic safety guidance and dermatology leaflets, he switches to non-comedogenic, fragrance-free formulas and uses concealer only where needed. Medical Journals Sweden+7Business Companion+7ScienceDirect+7 His skin calms down, and the Right Makeup for Skin Tone helps him feel confident without clogging his pores.

10.3 Case Study C: Deeper Skin Tone and Wedding Photography

Scenario:
Chioma, with deep, warm skin, is getting married in London. Past experiences with makeup artists left her looking grey and flat in photos.

What changed:

• She booked a trial with an artist experienced in deeper complexions, checking their portfolio for models with similar tones.
• They tested several foundations under both daylight and flash photography, settling on a warm, red-brown base.
• They chose a copper highlighter and berry blush, plus a red lipstick tailored to her undertone.

Outcome:
Her wedding photos captured glowing, true-to-life skin, proving that investing in expert help can make all the difference when choosing the Right Makeup for Skin Tone for major events. nhs.uk+4Cancer Research UK+4Cancer Research UK+4

11. FAQs on the Right Makeup for Skin Tone

11.1 How do I know if I’ve chosen the wrong foundation shade?

Signs include a visible line at the jaw, foundation turning orange after a few hours, or your neck looking much lighter or darker than your face. If so, revisit undertone testing and try samples before committing.

11.2 Should my foundation match my face or my neck?

Aim for harmony between face, neck and chest. If your neck is much lighter due to diligent use of SPF 30+ sunscreen as recommended by Cancer Research UK and the NHS, consider matching closer to your neck and warming up the face slightly with bronzer. HSE+5Cancer Research UK+5Cancer Research UK+5

11.3 Is SPF in makeup enough protection?

No. Authorities like Cancer Research UK, the NHS and Health and Safety Executive sun awareness guidance all emphasise using standalone sunscreen alongside shade and clothing. HSE+5Cancer Research UK+5Cancer Research UK+5 Think of SPF makeup as a top-up, not your main defence.

11.4 How can I avoid irritation from makeup?

• Choose fragrance-free or low-fragrance products if you’re sensitive, as dermatology reviews show fragrance is a leading cosmetic allergen. Medical Journals Sweden+6ScienceDirect+6Ovid+6
• Patch test on a small area.
• Replace out-of-date products promptly.

11.5 Does undertone matter for blush and lipstick?

Yes – while you can break rules for creative looks, sticking broadly to cool tones for cool undertones and warm tones for warm undertones usually makes the Right Makeup for Skin Tone feel harmonious and effortless.

11.6 How many base products do I really need?

Most people can manage with:

• One everyday light-to-medium coverage base
• One special-occasion or long-wear option
• Two concealers (spot and brightening)

That’s enough to cover most scenarios without cluttering your drawers or adding to the packaging problem highlighted by the British Beauty Council’s sustainability campaigns. MYGroup+4britishbeautycouncil.com+4britishbeautycouncil.com+4

11.7 What about mature skin – do the rules change?

The principles of the Right Makeup for Skin Tone stay the same, but lighter textures and satin finishes often look more flattering on fine lines and texture. A good skincare base, hydrating products and strategic concealer tend to work better than heavy, matte formulas.

11.8 Can men and non-binary people use this guide?

Absolutely. Skin tone and undertone are independent of gender. Anyone who uses or wants to use makeup can follow the same steps to find the Right Makeup for Skin Tone that suits their features and personal style.

12. Summary and Action Plan

12.1 Key Takeaways

• The UK beauty and personal care sector contributes tens of billions of pounds to GDP, with rapid growth in personalised and premium colour cosmetics.COSMESURE+7britishbeautycouncil.com+7Cosmetics Business+7
• Understanding both your skin tone and undertone is essential for choosing the Right Makeup for Skin Tone.
• UK regulations overseen via GOV.UK and explained by organisations like the CTPA and Business Companion aim to keep cosmetics safe, but individual allergy risk remains – especially to fragrances and some preservatives. Medical Journals Sweden+12GOV.UK+12Legislation.gov.uk+12
• Cancer charities and the NHS agree: SPF 30+ with high UVA protection, plus shade and clothing, are crucial for everyone, regardless of complexion.HSE+5Cancer Research UK+5Cancer Research UK+5
• Buying fewer, better-matched products and engaging with recycling schemes recommended by the British Beauty Council and major beauty retailers reduces environmental impact.The Sun+5britishbeautycouncil.com+5britishbeautycouncil.com+5

A woman sits at her dressing table in a softly lit bedroom, smiling at her reflection as she applies a perfectly matched foundation with a sponge, her makeup bag neatly organised beside her with only a curated selection of shades that suit her skin tone.

 

12.2 Action Plan: What to Do Next

1. Audit your current makeup bag.
• Pull out base products that never quite match. Decide whether to repurpose (for mixing/contouring) or declutter.
2. Identify your undertone today.
• Use the vein, jewellery and white vs cream tests in natural daylight. Note your likely undertone and depth.
3. Shortlist 2–3 foundation options.
• Use online tools and brand charts; order samples or visit a counter to test shades on your jawline.
4. Wear-test your favourite.
• Check in daylight after application and a few hours later. If it still disappears into your skin, you’ve found a strong candidate for the Right Makeup for Skin Tone.
5. Build your capsule kit.
• Choose blush, bronzer and lip shades that complement your undertone, not fight it.
• Consider adding tools and organisers from Stomart to keep everything accessible and hygienic.
6. Set a maintenance routine.
• Clean brushes weekly, recycle empties where possible and reassess your match with each season change or major lifestyle shift.

 

12.3 Recommendations

• 10 Facial Tools for Effective Spa Treatment - STOMART.CO.UK
• Simple Ways to Avoid Digital Overload and Reclaim Your Time – STOMART.CO.UK
•           7 Key Benefits of Facial Masks for Glowing Skin - STOMART.CO.UK
•           Hidden Power of Morning Routines - STOMART.CO.UK

Key Takeaways (Quick Reference)

• Understanding undertone as well as depth is essential for choosing the Right Makeup for Skin Tone.
• UK regulations help keep cosmetics safe, but patch testing and good hygiene are still crucial.
• Testing products in natural light along the jawline gives the most accurate shade read.
• Fewer, better-matched products are kinder to your skin, wallet and the environment.
• Inclusive, shade-smart makeup empowers everyone – across all ages, genders and skin tones – to feel confident in their own skin.